廣告的利弊(The advantages and disadvantages of advertisement)
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers'interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
In conclusion, false advertisements must be eliminated in our society.
廣告的利弊(The advantages and disadvantages of advertisement)
These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.
今天如果想挑廣告事業(yè)的弊病簡(jiǎn)直是輕而易舉，話又說(shuō)回來(lái)，對(duì)于這種具有說(shuō)服力的藝術(shù)誰(shuí)也不能不承認(rèn)其經(jīng)濟(jì)利益。靠著傳播消息半真半假，廣告居然能夠滲透大眾人心，興起欲望購(gòu)物，甚至使人買(mǎi)到毫無(wú)用途的東西。盡管如此，廣告帶來(lái)的好處總比壞處多。
To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.
認(rèn)為廣告會(huì)帶來(lái)不良的影響，想來(lái)也不無(wú)道理，好像就是越來(lái)越有對(duì)廣告產(chǎn)生反感的概念。也許將來(lái)歷史可以證明現(xiàn)代真正之弊病之一就是廣告，主要是因?yàn)閺V告不斷地刺激人的需要，又要這個(gè)又要那個(gè)。千真萬(wàn)確，很多消費(fèi)者沒(méi)錢(qián)了還被引誘去買(mǎi)他們不是真正需要的東西。同樣一點(diǎn)兒都不假地，大眾消費(fèi)貨品所以如此暢銷(xiāo)，無(wú)非是反應(yīng)廣告的威力，而不是反應(yīng)消費(fèi)市場(chǎng)實(shí)際的需求。廣告把那種“沖動(dòng)采購(gòu)”的消費(fèi)行為輕而易舉地從需要改變成貪婪。廣告誤導(dǎo)購(gòu)物欲望，害人購(gòu)買(mǎi)了不需要或毫無(wú)用途的東西，不僅如此，廣告甚至于無(wú)時(shí)無(wú)地包圍消費(fèi)者，真是令人煩不勝煩。
The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.
廣告帶來(lái)的好消息是其工作符合市場(chǎng)經(jīng)濟(jì)的運(yùn)行，這還得部分歸功于大眾媒體如電視，收音機(jī)，報(bào)紙，雜志與因特網(wǎng)。透過(guò)媒體廣告，特別是電視，廣告提供給消費(fèi)者大好機(jī)會(huì)。消費(fèi)者因此得知新產(chǎn)品與服務(wù)的信息而得以改善生活。事實(shí)上，當(dāng)廣告事業(yè)特別興旺的時(shí)候，也正是經(jīng)濟(jì)的佳期，這點(diǎn)可以想象得到，因?yàn)榧偃缛巳擞职ゐI又寒冷，哪里有需要靠打廣告來(lái)賣(mài)食品與爐油。所以廣告像是一面鏡子反射富足社會(huì)的良性循環(huán)，因而造福各行各業(yè)。廣告賣(mài)得越多，媒體的收入也越多，接著更加督促生產(chǎn)，創(chuàng)造更多的就業(yè)機(jī)會(huì)，同時(shí)也就促成更大購(gòu)買(mǎi)力。
Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.
認(rèn)為廣告事業(yè)危害不淺的人應(yīng)該再想一想市場(chǎng)經(jīng)濟(jì)的價(jià)值何在，就是促進(jìn)經(jīng)濟(jì)繁榮。也許一切反感都是錯(cuò)覺(jué)，到底多數(shù)消費(fèi)并不怨恨廣告的不利影響，到頭來(lái)都終于覺(jué)悟到一切都是出自自己愚蠢的欲望。受廣告影響而買(mǎi)東西也許真會(huì)造成大約一半的無(wú)謂浪費(fèi)，可是又好像搞不清楚到底是那一半。
廣告的利弊(The advantages and disadvantages of advertisement)
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
隨著信息化的發(fā)展，人們有更多的機(jī)會(huì)選擇自己喜歡的商品。但是商品越多，人們?cè)谶x擇的時(shí)候就越困惑。因此，廣告站出來(lái)幫助人們選擇他們喜歡的產(chǎn)品。但是廣告既有優(yōu)點(diǎn)也有缺點(diǎn)。有些人贊成，而有些人則相反。至于我，我在中立的立場(chǎng)。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面，廣告有助于人們更好地了解產(chǎn)品。廣告總是告訴人們產(chǎn)品的優(yōu)勢(shì)和功能作用。通過(guò)閱讀廣告人們可以買(mǎi)到他們想要的東西。順便說(shuō)一下，廣告對(duì)消費(fèi)者是免費(fèi)的。而且，廣告也比包裝盒上的說(shuō)明書(shū)要有趣得多，因?yàn)閺V告包含各種元素，如圖片，視頻，情節(jié)等。難道你不覺(jué)得這是選擇產(chǎn)品的一種好方法嗎?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面，有時(shí)候廣告是具有誘惑性和欺騙性的。為了吸引目標(biāo)客戶，一些廣告商為了滿足修飾產(chǎn)品的作用，而忽視他們使用的一些骯臟措施，或者他們所帶來(lái)的嚴(yán)重?fù)p害。廣告經(jīng)常夸大產(chǎn)品的'優(yōu)勢(shì)和功能作用。結(jié)果，他們誤導(dǎo)了消費(fèi)者購(gòu)買(mǎi)不值得的東西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
總之，廣告有好的一面也有不好的一面。如果我們只是把它們當(dāng)成是參考，廣告會(huì)是好的。但是如果我們依賴于它們來(lái)買(mǎi)東西，我們最后可能會(huì)遭受損失。
廣告的好處(The Advantage of Advertisement)
With the development of society, there are more and more new industries appear in people’s life. Advertising industry is one of them. It is at the trends of flourishing. In some extend, it changes our life, bringing great benefits to us. We can’t live without it. There are several reasons to account for me view.
隨著社會(huì)的發(fā)展，越來(lái)越多的新產(chǎn)業(yè)出現(xiàn)在人們的生活中。廣告業(yè)就是其中之一。而且還在蓬勃發(fā)展。在某種程度上，它改變了我們的生活，給我們帶來(lái)了很多的好處。我們的生活不能沒(méi)了它。有幾個(gè)理由可以支持我的觀點(diǎn)。
First of all, advertising provides clear goods information to us. When we walk into the supermarket, we will see dazzling commodities. It is common that we don’t know what to choose as we don’t have a better understanding about them. At that time, advertisement can offer help for us. We can choose a product according to its advertisement, because every advertisement will show the best part for that product. Even though we don’t know the commodities well, but we can have a little understanding about it. In the other words, advertisement plays the role as assistance when we are buying things.
首先，廣告為我們提供了明確的商品信息。當(dāng)我們走進(jìn)超市的時(shí)候，我們會(huì)看到琳瑯滿目的商品。通常我們都不知道要買(mǎi)什么因?yàn)?我們不怎么了解它們。這個(gè)時(shí)候，廣告就可以幫助我們了。我們可以根據(jù)廣告來(lái)選擇商品，因?yàn)槊總€(gè)廣告都展示了產(chǎn)品的最好部分。雖然我們不了解商品，但我們還是可以有一點(diǎn)點(diǎn)了解的。換句話來(lái)說(shuō)，在我們買(mǎi)東西的時(shí)候，廣告幫了我們很多。
Secondly, advertisement also gives a chance for many people to find a job. The ad is everywhere around us. So it must need many people to work for it. In the competition society, it is a good opportunity for us to solve the difficulty of employment. Without advertising industry, there are many people will lose their jobs?
其次，廣告也提供了機(jī)會(huì)給那些找工作的人。廣告在我們身邊隨處可見(jiàn)。所以肯定需要很多人來(lái)為它工作的。在競(jìng)爭(zhēng)激烈的社會(huì)，這是解決就業(yè)難的一個(gè)很好的機(jī)會(huì)。沒(méi)有廣告行業(yè)，有很多人會(huì)下崗?
To sum up, it is my point about the advantages of advertising. We should make full use of it in our daily life and occupation.
總之，這是我對(duì)廣告優(yōu)勢(shì)的一些看法。我們應(yīng)該在日常生活中和就業(yè)中充分利用它。
關(guān)于廣告的利弊英語(yǔ)作文
2.關(guān)于網(wǎng)絡(luò)利弊英語(yǔ)作文
3.關(guān)于網(wǎng)購(gòu)的利弊英語(yǔ)作文
5.關(guān)于網(wǎng)購(gòu)的利弊的英語(yǔ)作文
本文來(lái)源：http://www.nvnqwx.com/zuowen/yingyu/2385216.htm