Net Aroma: E-mail tries out a sense of smell
You could soon be able to spice up your e-mails with your favourite perfume.
UK net provider Telewest Broadband is testing a system to let people to send aromatic e-mails over the internet.
It has developed a kind of hi-tech air freshener that plugs into a PC and sprays a smell linked to the message.
Telewest say it could be used by supermarkets to tempt people with the smell of fresh bread or by holiday companies seeking to stir up images of sun-kissed beaches.
"This could bring an extra whiff of realism to the internet," said Chad Raube, director of internet services at Telewest Broadband.
"We are always looking at ways to enhance the broadband internet experience of the future and this time we are sure consumers will come up smelling of roses."
Emotional response
The technology behind the idea was originally developed by US company Trisenx. Scientists at Telewest's labs in Woking, Surrey, have built on that research to come up with the idea of a "scent dome".
The dome comes with a cartridge containing 20 basic aromas, which can be combined to produce up to 60 different smells.
A "scented e-mail" would contain electronic signals that would tell the dome to release the smell of flowers, perfume or coffee.
"Our sense of smell is directly connected to our emotions," said anthropologist Kate Fox, director of the Social Issues Research Centre in Oxford.
"Smells trigger very powerful and deep-seated emotional responses, and this additional element to the internet will enhance users' online experience by adding that crucial third dimension."
But the chance to sniff your e-mails not may come cheap. Telewest says its "scent dome" could cost around 250 and would only work with a high-speed, broadband connection.
英語標準美文100篇 002Competition
It is a plain fact that we are in a world where competition is going on in all areas and at all levels.This is exciting.Yet, on the other hand, competition breeze a pragmatic attitude.People choose to learn things that are useful,and do things that are profitable.Todays' college education is also affected by this general sense of utilitarianism. Many college students choose business nor computing programming as their majors convinced that this professions are where the big money is. It is not unusual to see the college students taking a part time jobs as a warming up for the real battle.I often see my friends taking GRE tests, working on English or computer certificates and taking the driving licence to get a licence. Well, I have nothing against being practical. As the competition in the job market gets more and more intense, students do have reasons to be practical. However, we should never forget that college education is much more than skill training. Just imagine, if your utilitarianism is prevails on campus, living no space for the cultivation of students' minds,or nurturing of their soul. We will see university is training out well trained spiritless working machines.If utilitarianism prevails society, we will see people bond by mind-forged medicals lost in the money-making ventures;we will see humality lossing their grace and dignity, and that would be disastrous.I'd like to think society as a courage and people persumed for profit or fame as a horese that pulls the courage.Yet without the driver picking direction the courage would go straight and may even end out in a precarious situation .A certificate may give you some advantage, but broad horizons, positive attitudes and personal integrities ,these are assets you cannot acquire through any quick fixed way.In today's world, whether highest level of competition is not of skills or expertise , but vision and strategy. Your intellectual quality largely determinds how far you can go in your career.
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